Page 3 - Imse_2022
P. 3
The story
ImseVimse’s story started 30 years ago when founder The idea for Imse and Vimse was born out of an actual
Marie Walleberg, in a desperate search for a cure for her need. When our founder, Marie Walleberg, realized that
daughter’s diaper rash, found the soothing magic of cloth cotton cloth diapers were the solution to her childs diaper
diapering. And just like that, her daughter’s painful rash eczema, she decided to let more people share the insight.
disappeared. It was the start of what is today Vimse. Since then, reusable
Imse and Vimse are today two separate brands with a menstrual pads and products for beauty and skincare have
common origin and the same vision – to be part of making been added. Which is Imse. Common to both our brands is
sustainable consumption the norm, not the exception. Our that we develop products that are both kind to the skin and
contribution to that transition is reusable hygiene products to the environment. And nice to look at.
in organic cotton. It is exciting to see that more and more people discovers
We believe that many people choose disposable products the benefits of reusable hygiene products. And find the
for their children and menstrual protection for themselves best way for them to use the products – always, sometimes
without thinking so much that there are other alternatives. or now and then when it is suitable.
Or that those alternatives have economic as well as health Love,
and environmental benefits. We would like to change that. Imse Team
