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Demonstrating the magic moves of Planmeca Sovereign®
Amazing Asia could be the slogan of an Asian travel
14 campaign, but in terms of business development
Growing and progress, it is probably not making full justice
to last decade’s transformations and progress in the
with Asia Asian nations and marketplace.
Copy Jouko Nykänen IMAGES Janne Kyöstilä and planmeca archive
Planmeca has been present in the key The answer, however, is much less Patience and persistence
Asian markets ever since the 1980s. glamorous. The key factors for Planmeca in
We are very pleased to see China in our Asia have been: When Planmeca started its sales activities
top three sales ranking along with the • Very persistent and long-term ground in China in the mid-eighties, the country
traditionally strong markets of France and was very different from today. Still in the
the US. work from the early stages of the markets late nineties, the number of potential
• Having an open and alert mind, keeping customers was quite limited. Despite this,
Asia is the focus area in many ways. We Planmeca worked patiently and supported
are clearly the preferred brand for 2D and 3D pace with the fast market growth and key Chinese institutions and professionals in
X-ray users in Asia. Planmeca has the leading changes their development work.
and a fast growing market share in China, a • True, transparent, long-term partnerships
significant market share in Japan and is well • Working and learning closely together The persistent groundwork brought
qualified for the pole position in India in the with partners and customers significant results already in the mid-nineties
race for future growth. • Personalised service with flexibility when Planmeca along with its sister company
• Consistency in support on all levels Planmed made a great breakthrough with a
What lies beneath? • Always respecting and understanding the large equipment project, supplying a large
local culture and conditions number of dental care units, dental and
Is it the fact that Finland is positioned a • Offering genuine and trend-setting, yet mammography X-ray units and accessories
little bit between the East and the West that simple, practical and reliable products and to hospitals and institutions in China. This
has helped us in Asia, or is it the positive innovations early project helped Planmeca to create a
reputation of Finland? Maybe we are • Converting advanced product features benchm ark in product quality and support,
applying unique strategies or have found into locally understandable customer which partially paved the road for further
the magic toolbox? benefits achievements in the market.
