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Planmeca broadens its scope

to the field of educational business

COPY HANNA KORLIN AND DANIEL PURSSILA

NIDE – the Nordic Institute of Dental Education – is a joint venture company of our curriculum”, Pajunen summarises.
Planmeca founded together with the University of Turku. It has been the “We also want to build on the strengths of
logical next step in Planmeca’s close and decades-long collaboration with Finland as an exotic travel destination that
the university world. Utilising Planmeca’s technological innovations, as has a lot to offer to visitors. This includes
well as the University of Turku’s strong academic pedigree, NIDE offers its clean nature with excellent conditions
continued education courses to international dental professionals looking for adventure travel, functional cities, a
to strengthen their expertise. vibrant design and culture scene, and
great connections to reach St. Petersburg
Collaboration between the take place. After establishing the needed and other capitals of the Baltic Sea region”.IMAGE Juha Kienanen
public and private sector can be infrastructure, NIDE’s first courses are
notoriously tricky and challeng- now ready to take place. More course Putting Finnish dental expertise
ing. However, when carried out options could be introduced as soon as on the map
carefully and open-mindedly, it can lead the fall of 2015, as the company continues NIDE has utilised expertise from both
to outstanding results otherwise difficult to communicate with its stakeholders to home and abroad in moulding its course
to reach. With the Nordic Institute of develop its course offerings. offering. “Finland has knowledgeable
Dental Education, Planmeca and the experts, but seeing as our country is
University of Turku have taken a brave “Instead of providing rigid one-size- rather small and NIDE is an international
step that promises to be fruitful. Founded fits-all solutions, we want to identify company, we want to branch out and
in the summer of 2014, NIDE has already groups who we can offer tailored courses benefit from foreign expertise as well.”
shown great potential. to”, Pajunen reveals. “We continue to take
feedback into account when planning Lecturers for NIDE courses are recruited
“The Nordic Institute of Dental unique educational concepts to offer to in collaboration with the University
Education is in a prime position to different markets.” of Turku and Planmeca. “We have an
provide value to both Planmeca and extensive network of contacts that has
the University of Turku – and most NIDE has been received very positively been formed through organising events,
importantly, our clients”, states Ms Jenni and has already generated much interest. as well as working closely together with
Pajunen, CEO of NIDE. “Our first courses The company has ambitious aspirations. universities and professors”, Pajunen tells.
are organised this spring.” “In addition to being an important part “Of course, bookings must be made well in
of Planmeca’s educational business, we advance, as the best lecturers tend to be
Sky-high goals are aiming to become a leading company very busy.”
Pajunen has been running the company offering Finnish dental expertise”,
since its inception last summer. The Pajunen states. Ms. Jenni Pajunen,
process has been more akin to a CEO of NIDE
marathon than a sprint, as the field of The goal is not far-fetched. Planmeca
educational business is very competitive can supply NIDE with market-leading
and newcomers have to patiently build dental technology, as well as expertise
from the ground up. Acquiring world- to match it. In addition to acclaimed
class lecturers and attracting participants lecturers from the academic and clinical
to courses does not happen overnight – it worlds, NIDE is going to utilise Planmeca’s
requires extensive background work to in-house talent in some of its courses.
“We can provide a rare blend of cutting-
edge technology and expertise as a part

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